Market Research

Data Captain's experience of putting together Market research campaigns is reassuringly complete. Having built up teams previously on data collection and street side research we understand the needs of our clients and the value gleaned from the data. It’s not just about the questions, but who asks them and how they are asked.

We pride ourselves in being able to dedicate well paid, full time staff into this role and people with experience of talking to people day in day out. Staff are not rewarded on commission to ensure there is no benefit in an early finish or cheating the system.

The question “Could you spare a few moments please” can be delivered in many ways, but our team are professional enough to not push the busy and not to patronise the ones who stop and take the time.

We have the ability to work with the necessary tools of the trade, from simple clip board all the way up to CAPI (Computer Assisted Personal Interviewing).

Additionally, we provide completed campaign result presentations which enable full analysis of trends and overlay of existing lifestyle data.

Lifestyle data is information gathered on consumers in terms of significant cultural factors such as socio-demographics, family income, family structure, likely spending power and behaviour. When combined with collected data it makes a very powerful analysis tool

Data Captain are active in many different types of market research on our clients behalf:

Test marketing- When a new product is launched on a small scale to judge the likely acceptance before being launched fully. Concept testing - To test a new idea out and see how it is received.

Mystery shopping - Often used by companies for quality control of their own business practices. This involves one of our agents contacting the business to purchase a product and recording the whole event, not only the telephone call but also giving an in depth analysis of how the procedure was carried. This can sometimes be used to evaluate competitors as well.

Segmentation research - This is used to discover the breakdown of the consumers, usually by demographics, psychographics, and behavioral characteristics.

Brand name testing - To find out how the product is perceived by the consumer base.

Advertising and promotion research - How effective have the ads been, can people remember them and what do they identify and associate with them and how does it influence purchasing.

There are several methods of carrying out market research and is dependant on the campaign and the goal. Common methods for mystery shopping is via the telephone for example, whilst brand name testing may be identified by surveys conducted on the high street.

Data Captain's experienced and seasoned marketing consultants are excellent in all areas of this process and undergo regular training sessions to ensure this level is maintained.