Data Cleansing

Using regular Royal Mail feeds Data Captain can clean your customer and prospect data to ensure records are correct and up to date to the current PAF (Postoffice Address File) standard.

This will also remove any companies which have ceased trading, update those that have moved address and update any director details that have changed.

We can also append additional information to your data, such as Turnover, Employee Numbers, SIC (Standard Industrial Classification) code, Yell Code, Thomson Code and a host of different variables to enable your data to be analysed in more detail.

Should an extra level of detail be required we can call your data, using our 100 seat call centre to append industry specific information such as Insurance Renewal Date, Decision Maker Contact Details, Contract Renewal Date, Number of PC’s, Number of Fleet Cars, etc.

An up to date and accurate database is a must for any sales lead company and we feel sure that the combination of our deep understanding of business data, analysis and call centre services will help us to develop a unique view on your target market, ensuring campaign activity will be directed to the right prospect, at the most appropriate time.

BUSINESS DATA ANALYSIS

Data Captain can provide the following services:

Customer Profile Analysis
Mapping and Territory planning
Modeling the Market

Customer Profile Analysis

Data Captain can take your existing customer database, match this into the UK Business Universe and examine the specific characteristics that make a good customer for your business. Data Captain then take the identified profile and match that to the UK Business Universe, (which consists of every trading site in the UK, covering over 3.5 million sites and 2.1 million individual companies) for companies that look similar to those that you successfully trade with.

The profile is used to establish a continuous process of refining, where all prospecting activity results are fed back into the profiling process to tighten the profile every time an additional characteristic is identified.

Mapping and Territory Planning

By using industry leading tools Data Captain have the ability to map your customers on a geographic map and perform geo demographic analysis on the data.

This enables us to identify the performance of sales regions by market penetration and conversion and ensures that campaign activity is directed to the correct geographic area, and assessed based on an accurate understanding of the specific geographic target market.

Business Models

Using a tried and tested formula Data Captain have developed a group of models of the UK business market and their predicted spending budget in a specific area such as IT Spend, Mobile Spend, Landline Spend, Fleet Spend etc.

Data Captain have developed specific bandings across industry sectors, enabling more accurate targeting of data, either for data supply or for use in Data Captains call centre. Regularly dialing into a base weighted representative sample of data gives us the ability to continually develop the matrix to a higher degree of accuracy.

We have a number of existing Business Model’s available they include amongst others:

• IT Spend
• Fleet Spend
• Office Supplies Spend
• Mobile Spend
• Landline Spend
• Internet Advertising Spend

Other Business Model’s are currently being developed by our team of in-house analysts however we would be delighted to develop a bespoke matrix for your company.